Gelato Festival is a global celebration of artisanal gelato, born in Florence and brought to life in West Hollywood, CA. Driven by a deep love for gelato–everyone’s favorite frozen Italian dessert, Gelato Festival has curated the best recipes featured from global competitions from award-winning gelato masters to your door. 

As Gelato Festival expanded from events to retail, the brand underwent a full refresh, requiring a brand evolution built for the fast, competitive pace of the frozen aisle. The new visual world and redesigned packaging prioritized playfulness, distinctiveness, and instant legibility—the kind of design that captures attention in the four-second window shoppers give ice cream. The result: a modern, retail-ready brand system positioned for national growth.